Privacy Policy
At Trading Desk plc (“Trading Desk”), we respect our website
users. Trading Desk understands your concerns about privacy, so
we've instituted policies intended to ensure that your personal information
is handled safely and responsibly. Trading Desk has posted this privacy
policy to let you know what kind of information is collected, how it
is handled, with whom it may be shared and what choices you have regarding
our use of your information. Your use of the “thetrading-desk.com” website
(“Website”) signifies your acceptance of this Privacy Policy,
as well as our Terms
of Use.
As development of the Website continues and Trading Desk takes advantage
of new technologies to improve the services provided, this policy likely
may change. Therefore you are encouraged to refer to this policy each
time you visit the Website so that you understand the current privacy
policy. Trading Desk may revise this Privacy Policy from time to
time by posting the revised terms on the Website, with the revised terms
taking effect as of the date posted. Your continued or repeated
use of the Website following changes to the Privacy Policy will signify
your acceptance of the then current Privacy Policy.
The Information Collected
You are not required to provide information,
such as your name, address, email address, telephone number, or other
information, that might reasonably be used to identify you personally
(“Personal Information”)
to make general use of this Site. Trading Desk will
only collect Personal Information when it is provided to us in an email,
on a registration form, as part of a transaction, in an online survey,
or in other similar transmissions. Trading Desk may also collect information
about which policies or other products were purchased while visiting
the Website. If you do not want your Personal Information collected,
please do not submit it to us. Other than as described below,
or in a separate agreement with you, Trading Desk does not give or sell
any user information to any third party who is not an affiliate of Trading
Desk. However, Trading Desk may disclose your Personal Information when
required by law or court order.
To help monitor usage patterns and to help improve this Website, the
Website also may use “cookies”, and/or web beacons which
are widely used by websites. A cookie is a small amount of data
that is sent to your browser from an Internet server and stored in your
computer. Generally, cookies gather information that does not reveal
your identity (“Generic Information”), such as information
about the Internet Protocol address assigned to your computer, the number
and frequency of visitors, the time of your visit, the Web pages visited,
the computer operating system you are using, time spent visiting the
Website, usage patterns within the Website, and the domain name of the
website from which you linked to our site. This information is
not matched to your personal information and does not personally identify
you. You can choose not to accept the cookie by adjusting your
Internet browser settings but, if you choose to do so, certain parts
of the Website may not function properly.
The Use of Information
Trading Desk does not share Personal Information
collected with third parties for their marketing purposes. If a
third party is used to provide specific services or information to you,
those third parties may be allowed to use your Personal Information to
provide such services. Trading
Desk will only intentionally disclose your Personal Information to other
third parties if Trading Desk believes it is compelled to do so for legal
or regulatory purposes, and you hereby agree to such disclosure. Trading
Desk may share Personal Information Generic Information or information
related to transactions transacted on the Website with its affiliates.
Trading Desk may use your information for a variety of purposes, including
the following:
To improve
and enhance your overall experience at the Website.
To protect
against misuse or unauthorized use of the Website and/or the services provided
therein.
During
emergencies, such as when it believes someone's physical safety is at
risk.
Use of IP Addresses
Trading Desk may collect and analyze traffic on the
Website by keeping track of the IP addresses of visitors to the Website.
IP addresses are unique numeric identifiers that are assigned to each
computer browser accessing the Internet. An IP address, by itself, cannot
identify you personally. However, when combined with other information
provided by your Internet Service Provider (ISP), your IP address can
be used to identify the computer accessing the Website. Under certain
circumstances, recipients, their legal representatives, and/ or law enforcement
authorities may be able to combine this with information disclosed by
ISPs to determine the source of a particular communication. By using
this Website, you knowingly and voluntarily assume any risks associated
with such disclosure.
Third Parties
Like other companies, the Website may link to other sites.
In certain cases, the other website(s) may collect information on people
who click on the banner or link. In certain of the above situations,
these third parties will receive your information because you will be
visiting their websites or using their links and, in so doing, you may
provide information directly to them. You therefore should refer to their
privacy policies to understand how they handle your information and what
kinds of choices you have.
In the event that some or all of the business assets of Trading Desk
are sold or transferred, Trading Desk will likely transfer the information
about the Website users.
Security
Trading Desk is committed to doing its best to maintain the security
of information collected on the Website. To try to prevent unauthorized
access, maintain data accuracy, and ensure the correct use of information,
Trading Desk has put in place reasonable physical, electronic, and
managerial procedures to safeguard and secure information collected
online. To the extent user information is maintained, it is located
on a secured server behind a firewall; it is not directly connected
to the internet. The firewall meets recognized industry standards. Unfortunately,
data transmission over the Internet cannot be guaranteed to be secure
nor is any security system completely secure. Trading Desk does
not guarantee the security of any information you transmit to us or
provide to us online and Trading Desk is not responsible for any breach
of security or for any actions of any third parties which receive the
information. Trading Desk may also link to a wide variety of other
websites. Trading Desk is not responsible for their privacy policies
or how they treat information about their users.
Children Under 13
This Site is not directed at children 13 years of age or younger. Trading
Desk will not intentionally collect information about any user under
the age of 13.
Contacting Us
Your confidence in us is our highest priority. If you have any concerns
about privacy and security that have not been answered in this policy,
please contact us at the email address info@thetrading-desk.com, or
by writing to us at: The Trading Desk, 245 Park Ave, New York, NY 10167,
USA.
This Privacy Policy was last updated on 17 November 2009. |
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